Mobil, as a brand has a long history of design. Their iconic Pegasus logo, used in the beginning of the 20th century was integrated into a full branding standardization in the 1960’s. This identity, by Eliot Noyes would become the standard for many decades and influence branding strategies across the world. As gas stations have transitioned to more comprehensive rest stops, their layout and design has been lost in favor of square footage, the contents becoming much more important than the container.
This project began through graphic research of existing conditions, both as a way of understanding programatic elements of the gas station, but also to create an index of the adjustments and ongoing changes to the program and design of gas stations over time. This research thus provided the foundation for a redeployment of new Mobil stations in ways that become more aware of their function and surroundings.